The evolution of marketing platforms: From automation to journeys

The next generation of marketing automation is emerging, and it’s more focused on machine-informed journeys than rule-based campaigns.

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From http://feeds.marketingland.com/~r/mktingland/~3/JqdqqFbPRtE/evolution-marketing-platforms-automation-journeys-185002

source https://jessicaevieblog.wordpress.com/2016/07/19/the-evolution-of-marketing-platforms-from-automation-to-journeys/