The myth of prepackaged “sales-qualified” leads

Columnist Thomas Koletas explains why marketing and sales need to work together to make smart use of their data and drive more qualified leads.

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From http://feeds.marketingland.com/~r/mktingland/~3/VWWyjp6MQxY/myth-prepackaged-sales-qualified-leads-179831

source https://jessicaevieblog.wordpress.com/2016/07/08/the-myth-of-prepackaged-sales-qualified-leads/