In the UK, and soon in Japan, real-time car recognition tech is guiding ad targeting on digital billboards.
Please visit Marketing Land for the full article.
From http://feeds.marketingland.com/~r/mktingland/~3/MCffkmQ9iJQ/two-new-projects-target-ads-car-184638
source https://jessicaevieblog.wordpress.com/2016/07/15/two-new-projects-target-ads-at-your-car/
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