Data and tag management: the DNA of marketing personalization

Looking to improve the customer experience across all touch points? Columnist L. Erik Bratt explains how tag management can help achieve this through personalization.

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From http://feeds.marketingland.com/~r/mktingland/~3/Db5uKsTYOiU/data-tag-management-dna-marketing-personalization-186797

source https://jessicaevieblog.wordpress.com/2016/08/05/data-and-tag-management-the-dna-of-marketing-personalization/