Retail marketers must tread carefully to avoid running afoul of the Federal Trade Commission. Columnist Lori Weiman lays out the relevant considerations so marketers may move forward with confidence.
Please visit Marketing Land for the full article.
source https://jessicaevieblog.wordpress.com/2016/08/05/how-to-manage-ad-partners-in-regulated-industries-retail-part-3-of-5/
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