Columnist Maggie Malek explains how influencer marketing can end up missing the mark and how you can do it the right way.
Please visit Marketing Land for the full article.
From http://feeds.marketingland.com/~r/mktingland/~3/d1Y54nsyoHU/influencer-marketing-youre-wrong-189860
source https://jessicaevieblog.wordpress.com/2016/09/03/influencer-marketing-youre-doing-it-all-wrong/
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