When you buy marketing software, know that you are buying into an ecosystem

The right martech can make or break your organization. Columnist Jeffrey L. Cohen explains why a well-connected tech stack and an open platform are key to marketing success.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/9q4oR09sgsM/buy-marketing-software-know-buying-ecosystem-189991

source https://jessicaevieblog.wordpress.com/2016/09/02/when-you-buy-marketing-software-know-that-you-are-buying-into-an-ecosystem/