MarTech Landscape: What are Progressive Web Apps?

According to a leading developer: They’re the “biggest thing to happen to the mobile web since the iPhone.”

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From http://feeds.marketingland.com/~r/mktingland/~3/AprMfnzxJY8/martech-landscape-progressive-web-apps-196156

source https://jessicaevieblog.wordpress.com/2016/10/27/martech-landscape-what-are-progressive-web-apps/