Report: Apple Search Ads are driving installs with high retention rates

A new AppsFlyer study points to strong demand for the new paid app discovery program in the App Store.

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From http://feeds.marketingland.com/~r/mktingland/~3/kJzcnMUKxXo/apple-search-ads-early-results-appsflyer-196753

source https://jessicaevieblog.wordpress.com/2016/11/01/report-apple-search-ads-are-driving-installs-with-high-retention-rates/