Many B2B marketers lack the necessary data to make effective business decisions — or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis.
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From http://feeds.marketingland.com/~r/mktingland/~3/_vEgVmkDGcE/required-data-driven-marketers-192836
source https://jessicaevieblog.wordpress.com/2016/10/25/why-marketers-must-be-data-driven/
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