Why building relevant ads in a cookie-free world comes down to context

As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer.

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From http://feeds.marketingland.com/~r/mktingland/~3/GLFgcb-eXz4/building-relevant-ads-cookie-free-world-comes-context-192079

source https://jessicaevieblog.wordpress.com/2016/10/27/why-building-relevant-ads-in-a-cookie-free-world-comes-down-to-context/