Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts

Brands are spending to drive offline sales, but not partnering with retailers or measuring the in-store impact of digital.

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From http://feeds.marketingland.com/~r/mktingland/~3/TnSLndJVz6Y/report-93-percent-brands-retailers-misaligned-harming-omnichannel-efforts-196676

source https://jessicaevieblog.wordpress.com/2016/11/01/report-93-percent-of-brands-and-retailers-misaligned-harming-omnichannel-efforts/