2017 predictions: Why artificial intelligence will blow account-based marketing out of the water

Account-based marketing (ABM) has become a staple in B2B marketing today, and columnist Peter Isaacson believes that artificial intelligence (AI) will take it even further, making hyper-personalization at scale possible.

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From http://feeds.marketingland.com/~r/mktingland/~3/d3EzzWJTChY/2017-predictions-artificial-intelligence-will-blow-account-based-marketing-water-199618

source https://jessicaevieblog.wordpress.com/2016/12/04/2017-predictions-why-artificial-intelligence-will-blow-account-based-marketing-out-of-the-water/