Collecting the data you need and analyzing it effectively can be a huge challenge. Contributor Tamar Weinberg explains how to focus on the right metrics to drive conversion and revenue.
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From http://feeds.marketingland.com/~r/mktingland/~3/fdd2Z-Z5lcA/value-marketing-metrics-199969
source https://jessicaevieblog.wordpress.com/2016/12/17/how-to-get-the-most-value-from-your-marketing-metrics/
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