IBM’s Watson is now working as a psychologist for ad tech firm Unruly

The UK-based firm is employing the supercomputer to generate large numbers of psychological profiles of potential buyers at scale, cheaply.

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From http://feeds.marketingland.com/~r/mktingland/~3/MYkSEVIX0-Q/ibms-watson-now-working-psychologist-ad-tech-firm-unruly-201118

source https://jessicaevieblog.wordpress.com/2016/12/19/ibms-watson-is-now-working-as-a-psychologist-for-ad-tech-firm-unruly/