When a celebrity dies, how should brands respond on social media, if at all? Columnist Chris Kerns shares tips on how to approach the practice responsibly and with sensitivity.
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From http://feeds.marketingland.com/~r/mktingland/~3/yP95zqRrchk/brands-death-social-media-200622
source https://jessicaevieblog.wordpress.com/2016/12/19/on-brands-death-and-social-media/
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