Cheap data: You are about to get so much better at marketing

As data becomes ever more abundant and cheaper, columnist Brian Massey takes a look at what marketers stand to gain from the trend and what we can expect to see in 2017.

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From http://feeds.marketingland.com/~r/mktingland/~3/Fj1ulgV5Vqg/cheap-data-get-much-better-marketing-201902

source https://jessicaevieblog.wordpress.com/2017/01/04/cheap-data-you-are-about-to-get-so-much-better-at-marketing/