The rise of retention marketing as a strategic priority in 2017

Why should marketers be putting the spotlight on retention marketing? Contributor Heather Timney explains how shifting your focus toward existing customers will positively impact your bottom line.

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From http://feeds.marketingland.com/~r/mktingland/~3/7Jl9CcIu0eI/rise-retention-marketing-strategic-priority-2017-202503

source https://jessicaevieblog.wordpress.com/2017/01/31/the-rise-of-retention-marketing-as-a-strategic-priority-in-2017/