Account-based marketing uses spears instead of marketing’s traditional wide nets to get new customers, and now tech is enabling armies of spears.
Please visit Marketing Land for the full article.
From http://feeds.marketingland.com/~r/mktingland/~3/k-e5XQNn0JE/martech-made-abm-scale-possible-205038
source https://jessicaevieblog.wordpress.com/2017/01/31/how-martech-has-made-abm-at-scale-possible/
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