Using marketing automation to create successful email programs in 2017

Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces.

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From http://feeds.marketingland.com/~r/mktingland/~3/fQsNEu5boHU/using-marketing-automation-create-successful-email-programs-2017-204695

source https://jessicaevieblog.wordpress.com/2017/01/28/using-marketing-automation-to-create-successful-email-programs-in-2017/