Facebook is now using an evaluative criteria known as “percent completed” to see whether to surface video in the News Feed.
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From http://feeds.marketingland.com/~r/mktingland/~3/OSTM3n6Mr3A/facebook-video-completion-rates-204788
source https://jessicaevieblog.wordpress.com/2017/01/27/facebook-updates-news-feed-algorithm-to-focus-on-video-completion-rates/
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