Kia recruits Melissa McCarthy for Super Bowl LI campaign to launch the new Niro crossover SUV

The car maker has released two teaser ads with McCarthy as the narrator.

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From http://feeds.marketingland.com/~r/mktingland/~3/B5iJFIh4tl4/kia-recruits-melissa-mccarthy-super-bowl-li-campaign-launch-new-niro-crossover-suv-203922

source https://jessicaevieblog.wordpress.com/2017/01/20/kia-recruits-melissa-mccarthy-for-super-bowl-li-campaign-to-launch-the-new-niro-crossover-suv/