Taboola adds Commerce Sciences as part of its evolution ‘from widget to platform’

The acquisition of the personalization/optimization service is intended to help publishers segment their sites for types of users, as e-commerce sites do.

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From http://feeds.marketingland.com/~r/mktingland/~3/4oYLlYH0hEM/taboola-adds-commerce-sciences-part-evolution-widget-platform-202662

source https://jessicaevieblog.wordpress.com/2017/01/05/taboola-adds-commerce-sciences-as-part-of-its-evolution-from-widget-to-platform/