Adjust declares it is now entering Measurement 2.0 for mobile analytics

Founded in 2012 to track attribution of apps, the company is reorienting around a new landscape for mobile measurement.

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From http://feeds.marketingland.com/~r/mktingland/~3/M2rS9oTwzv0/adjust-declares-now-entering-measurement-2-0-mobile-analytics-206823

source https://jessicaevieblog.wordpress.com/2017/02/16/adjust-declares-it-is-now-entering-measurement-2-0-for-mobile-analytics/