Columnist Jose Cebrian believes it’s time to think of customer data as an “audience” instead of a “list,” but it will require meaningful measurement of that data and navigation of a multitude of tools.
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From http://feeds.marketingland.com/~r/mktingland/~3/A6F4Ligy9_4/marketers-think-outside-list-206654
source https://jessicaevieblog.wordpress.com/2017/02/15/marketers-think-outside-the-list/
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