Why machine learning is critical to multi-touch attribution

Columnist Alison Lohse notes that in today’s complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad and disparate data — and machine learning does just that.

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From http://feeds.marketingland.com/~r/mktingland/~3/TLqi8RiocDk/machine-learning-critical-multi-touch-attribution-206553

source https://jessicaevieblog.wordpress.com/2017/02/14/why-machine-learning-is-critical-to-multi-touch-attribution/