Thursday 30 June 2016

AMP: Above and beyond

Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google’s Rudy Galfi, product manager for the AMP Project.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/YcMGH8y4BCw/amp-above-and-beyond-182814




source https://jessicaevieblog.wordpress.com/2016/07/01/amp-above-and-beyond/

Advia launches “all-in-one” marketing system for multiple sensing at physical locations

And Toronto-based Rover releases rebuilt mobile marketing platform focused on location.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/MCWZaVYxtpQ/advia-offers-new-one-digital-marketing-platform-device-multiple-sensing-183024




source https://jessicaevieblog.wordpress.com/2016/07/01/advia-launches-all-in-one-marketing-system-for-multiple-sensing-at-physical-locations/

Shopping campaigns: Play like every day is a holiday

What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/1KpQx6ZL82w/shopping-campaigns-play-like-every-day-holiday-182851




source https://jessicaevieblog.wordpress.com/2016/07/01/shopping-campaigns-play-like-every-day-is-a-holiday/

Marketing Day: An interactive history, Amazon Prime Day & Google’s My Activity site

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/-mg_xmhII7A/marketing-day-interactive-history-amazon-prime-day-googles-activity-site-183019




source https://jessicaevieblog.wordpress.com/2016/07/01/marketing-day-an-interactive-history-amazon-prime-day-googles-my-activity-site/

5 more super-common SEO mistakes content marketers make

In a follow-up to last month’s column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/C_RnQMHTOVQ/5-super-common-seo-mistakes-content-marketers-make-2-182821




source https://jessicaevieblog.wordpress.com/2016/07/01/5-more-super-common-seo-mistakes-content-marketers-make/

Ads on digital billboards are now being triggered by four speeds of passing traffic

New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/sKfylOSolsQ/messages-digital-billboards-now-triggered-four-levels-passing-traffic-speed-182902




source https://jessicaevieblog.wordpress.com/2016/07/01/ads-on-digital-billboards-are-now-being-triggered-by-four-speeds-of-passing-traffic/

Why the digital advertising ecosystem loves native

Columnist James Smith explains why native advertising is a win for consumers, publishers and advertisers.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/9rdqvW6B_uA/digital-advertising-ecosystem-loves-native-178421




source https://jessicaevieblog.wordpress.com/2016/07/01/why-the-digital-advertising-ecosystem-loves-native/

Why your content marketing program could be failing

From the blueprint to the foundation, content marketing is a lot like building a house, says columnist Drew Eastmead. He explains why all the steps in the process are needed to create a strong content marketing program.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/fb7clC5t2Ro/content-marketing-program-failing-179733




source https://jessicaevieblog.wordpress.com/2016/07/01/why-your-content-marketing-program-could-be-failing/

An interactive history: How Google, Facebook & Twitter finally won over brands & TV ad dollars

Charting digital’s efforts to bring bigger brand budgets online.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/Z6dsS-6nsw4/digital-courting-tv-ad-dollars-timeline-180758




source https://jessicaevieblog.wordpress.com/2016/07/01/an-interactive-history-how-google-facebook-twitter-finally-won-over-brands-tv-ad-dollars/

Court: Viacom, not Google, on the hook for tracking kids’ behavior online

Under the federal Video Privacy Protection Act, only parties that disclose protected information can be sued, not those that received the information.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/rqblQQ_yFTA/court-viacom-not-google-hook-tracking-kids-behavior-online-182954




source https://jessicaevieblog.wordpress.com/2016/07/01/court-viacom-not-google-on-the-hook-for-tracking-kids-behavior-online/