Tuesday, 28 February 2017

YouTube debuts TV subscription service, at $35 a month for 6 accounts

Every day people spend almost as much time watching YouTube as TV. And now they can watch TV on YouTube.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/I8PJsZKSjqE/youtube-debuts-tv-subscription-service-35-month-6-accounts-207942

source https://jessicaevieblog.wordpress.com/2017/03/01/youtube-debuts-tv-subscription-service-at-35-a-month-for-6-accounts/

Marketing Day: Martech data, avoiding fake news on GDN & YouTube’s latest milestone

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/Vr4LMXyJDdU/marketing-day-martech-data-avoiding-fake-news-gdn-youtubes-latest-milestone-207957

source https://jessicaevieblog.wordpress.com/2017/03/01/marketing-day-martech-data-avoiding-fake-news-on-gdn-youtubes-latest-milestone/

5 ways you can improve your new business’s visibility on Google Maps

Columnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform the others in Google Map search results.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/gxoUN_FyTS8/5-ways-can-improve-new-businesss-visibility-google-maps-207818

source https://jessicaevieblog.wordpress.com/2017/03/01/5-ways-you-can-improve-your-new-businesss-visibility-on-google-maps/

Why martech data should drive ad tech

Customer data, the engine that drives your ad campaigns, is often divorced from the ad tech stack. Columnist Chuck Moran discusses how integrating martech and ad tech stacks can enhance programs, optimize delivery and maximize ROI on media spend.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/cHrltfecsB8/martech-data-drive-ad-tech-207806

source https://jessicaevieblog.wordpress.com/2017/03/01/why-martech-data-should-drive-ad-tech/

Need to contact Google My Business support? Use Twitter!

While phone support may no longer be accessible if you need help with Google My Business, columnist Greg Gifford notes that social media support is available (and good!).

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/Hv_u4AKdKTE/need-to-contact-google-my-business-support-use-twitter-207790

source https://jessicaevieblog.wordpress.com/2017/03/01/need-to-contact-google-my-business-support-use-twitter/

Google isn’t actually tackling ‘fake news’ content on its ad network

Here’s why Google’s policy update to its publisher terms does not keep brand ads from showing up on hyperpartisan, conspiracy theory-laden political sites — and the types of scams it is aimed at.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/X_MD4zNLjeI/google-fake-news-ad-network-revenues-207509

source https://jessicaevieblog.wordpress.com/2017/03/01/google-isnt-actually-tackling-fake-news-content-on-its-ad-network/

Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network

Thanks to programmatic targeting, brands can find their ads displaying next to editorial and other ad content that may not be in keeping with their values and messaging.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/jmpDN45anCA/google-display-network-avoid-fake-hyper-partisan-news-207703

source https://jessicaevieblog.wordpress.com/2017/03/01/brand-safety-avoiding-fake-hyperpartisan-news-on-the-google-display-network/

YouTube viewers now consuming 1B hours of video content a day

The Wall Street Journal reports YouTube’s daily global viewership is on track to surpass the number of hours per day people spend watching TV in the U.S.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/5oEf0uiXlZ8/youtube-viewers-now-consuming-1b-hours-video-content-day-207875

source https://jessicaevieblog.wordpress.com/2017/03/01/youtube-viewers-now-consuming-1b-hours-of-video-content-a-day/

Google and others expand initiative launching new RCS messaging platform

The new native Android messaging app and standard is the mobile platform’s answer to Facebook’s WhatsApp, Apple’s iMessage and the other increasingly capable messaging apps.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/ZUgG7–H3yY/google-others-expand-initiative-launching-new-rcs-messaging-platform-207835

source https://jessicaevieblog.wordpress.com/2017/03/01/google-and-others-expand-initiative-launching-new-rcs-messaging-platform/

Using social media to jump-start your content marketing strategy

Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/sJfJscb685g/using-social-media-jump-start-content-marketing-strategy-206010

source https://jessicaevieblog.wordpress.com/2017/03/01/using-social-media-to-jump-start-your-content-marketing-strategy/