Friday 21 April 2017

Marketing Day: Display ad spend, Amazon sellers report & Google Home

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/oO28Q2TEXNw/marketing-day-display-ad-spend-amazon-sellers-report-google-home-212794




source https://jessicaevieblog.wordpress.com/2017/04/21/marketing-day-display-ad-spend-amazon-sellers-report-google-home/

Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]

Private marketplaces continue to gain share of programmatic transactions.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/4QnAY6zcIGA/80-percent-us-display-ad-spend-programmatic-212780




source https://jessicaevieblog.wordpress.com/2017/04/21/nearly-80-percent-of-us-display-ad-spend-will-be-programmatic-in-2017-emarketer/

Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research

Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.”

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/UiWmrk95gIY/preparing-local-reach-post-rank-world-part-2-create-content-local-research-212537




source https://jessicaevieblog.wordpress.com/2017/04/21/preparing-for-local-reach-in-a-post-rank-world-part-2-create-content-for-local-research/

Survey: Almost one-third of Amazon sellers plan to expand to Walmart.com this year

According to Feedvisor’s “State of the Amazon Marketplace 2017” report, nearly half of Amazon sellers sell almost exclusively on Amazon.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/bIVI5uPegzc/almost-one-third-amazon-sellers-expand-to-walmart-212692




source https://jessicaevieblog.wordpress.com/2017/04/21/survey-almost-one-third-of-amazon-sellers-plan-to-expand-to-walmart-com-this-year/

SEO & intelligent content: Discovery, connection and improved performance

Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/pra-XoztPa8/seo-intelligent-content-discovery-connection-improved-performance-212593




source https://jessicaevieblog.wordpress.com/2017/04/21/seo-intelligent-content-discovery-connection-and-improved-performance/

2017 SEM growth hacks: Monster growth from brand protection

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/KOJ6ucfUY5A/2017-sem-growth-hacks-monster-growth-brand-protection-212604




source https://jessicaevieblog.wordpress.com/2017/04/21/2017-sem-growth-hacks-monster-growth-from-brand-protection/

Using a social management platform: What you need to know

Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/og9aMoW1sSw/using-social-management-platform-need-know-212590




source https://jessicaevieblog.wordpress.com/2017/04/21/using-a-social-management-platform-what-you-need-to-know/

One Google Home device can now support up to six separate users

The new feature, which rolls out today, enables multiple users to access personalized content.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/NyGG2pIRqvw/one-google-home-device-can-now-support-six-separate-users-212569




source https://jessicaevieblog.wordpress.com/2017/04/21/one-google-home-device-can-now-support-up-to-six-separate-users/

Facebook’s F8: Everything you need to know [Podcast]

Our crew is back from F8, and we talk about the biggest news, the most under-the-radar news and more from Facebook’s annual developer event.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/vIuk9FQkgNg/facebooks-f8-everything-need-know-podcast-212719




source https://jessicaevieblog.wordpress.com/2017/04/21/facebooks-f8-everything-you-need-to-know-podcast/

People: The Achilles’ heel of online marketers

A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers’ motivations.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/W9BJXOqnHNE/people-achilles-heel-online-marketers-211987




source https://jessicaevieblog.wordpress.com/2017/04/21/people-the-achilles-heel-of-online-marketers/