Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client?
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From http://feeds.marketingland.com/~r/mktingland/~3/V_4OJOVGID4/whats-best-attribution-model-ppc-182479
source https://jessicaevieblog.wordpress.com/2016/06/29/whats-the-best-attribution-model-for-ppc/
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