Monday 31 October 2016

Report: Apple Search Ads are driving installs with high retention rates

A new AppsFlyer study points to strong demand for the new paid app discovery program in the App Store.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/kJzcnMUKxXo/apple-search-ads-early-results-appsflyer-196753




source https://jessicaevieblog.wordpress.com/2016/11/01/report-apple-search-ads-are-driving-installs-with-high-retention-rates/

Marketing Day: Facebook racist, FCC privacy rules & offline sales

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/HZBqmk5uUfg/marketing-day-facebook-racist-fcc-privacy-rules-offline-sales-196752




source https://jessicaevieblog.wordpress.com/2016/11/01/marketing-day-facebook-racist-fcc-privacy-rules-offline-sales/

It’s not too late to maximize your Google Shopping in time for the holidays

Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins”…

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/3a0npj-dcTE/not-late-maximize-google-shopping-time-holidays-196745




source https://jessicaevieblog.wordpress.com/2016/11/01/its-not-too-late-to-maximize-your-google-shopping-in-time-for-the-holidays/

Micro-moments and beyond: Understanding and optimizing for consumer intent

Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/ksZaGhjEi80/micro-moments-beyond-understanding-optimizing-consumer-intent-196560




source https://jessicaevieblog.wordpress.com/2016/11/01/micro-moments-and-beyond-understanding-and-optimizing-for-consumer-intent/

The SEO power of portfolio entries, case studies & testimonials

Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/vy0FzBV33So/seo-power-portfolio-entries-case-studies-testimonials-196569




source https://jessicaevieblog.wordpress.com/2016/11/01/the-seo-power-of-portfolio-entries-case-studies-testimonials/

Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts

Brands are spending to drive offline sales, but not partnering with retailers or measuring the in-store impact of digital.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/TnSLndJVz6Y/report-93-percent-brands-retailers-misaligned-harming-omnichannel-efforts-196676




source https://jessicaevieblog.wordpress.com/2016/11/01/report-93-percent-of-brands-and-retailers-misaligned-harming-omnichannel-efforts/

Snaplytics launches Snapchat analytics

Copenhagen-based company is now providing what it says is the only SaaS service for brand monitoring of Snapchat.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/sybASOWpxQo/snaplytics-launches-snapchat-analytics-196692




source https://jessicaevieblog.wordpress.com/2016/11/01/snaplytics-launches-snapchat-analytics/

Here’s why bloggers give up (and how you can stay on track)

Blogging is hard, but don’t throw in the towel just yet! Contributor Timothy Carter discusses four reasons people quit blogging and how you can overcome them and stay the course.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/yY4CAVLdLRc/heres-bloggers-give-can-stay-track-193902




source https://jessicaevieblog.wordpress.com/2016/11/01/heres-why-bloggers-give-up-and-how-you-can-stay-on-track/

What Snapchat’s Discover ad sales shift may mean for marketers

Snapchat’s move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/FZGe96mTHLE/snapchats-discover-ad-sales-shift-may-mean-marketers-196600




source https://jessicaevieblog.wordpress.com/2016/11/01/what-snapchats-discover-ad-sales-shift-may-mean-for-marketers/

Strategies to maximize retail marketing efforts BEFORE holiday sales events

The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/FHhOBCHxoXA/strategies-maximize-retail-marketing-efforts-holiday-sales-events-196067




source https://jessicaevieblog.wordpress.com/2016/11/01/strategies-to-maximize-retail-marketing-efforts-before-holiday-sales-events/