Tuesday 31 January 2017

New Google AdWords IF Functions Allow for Greater Ad Customization by @MattGSouthern

Google AdWords has introduced new IF functions to search ads which allow ad text to be customized based on whether or not specific parameters are met.

The post New Google AdWords IF Functions Allow for Greater Ad Customization by @MattGSouthern appeared first on Search Engine Journal.

From http://tracking.feedpress.it/link/13962/5242599




source https://jessicaevieblog.wordpress.com/2017/02/01/new-google-adwords-if-functions-allow-for-greater-ad-customization-by-mattgsouthern/

Facebook Is Changing How it Ranks Stories in 2 Ways by @DannyNMIGoodwin

Facebook is changing the way it ranks stories in the News Feed. The social network is adding a new ranking signal and updating real-time signals.

The post Facebook Is Changing How it Ranks Stories in 2 Ways by @DannyNMIGoodwin appeared first on Search Engine Journal.

From http://tracking.feedpress.it/link/13962/5241448




source https://jessicaevieblog.wordpress.com/2017/02/01/facebook-is-changing-how-it-ranks-stories-in-2-ways-by-dannynmigoodwin/

Let’s make 2017 the year of honest reviews!

Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/U-isz3p1zRo/lets-make-2017-year-honest-reviews-205024




source https://jessicaevieblog.wordpress.com/2017/01/31/lets-make-2017-the-year-of-honest-reviews/

SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.

LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/mXPzZXQey6E/smbs-overwhelmed-digital-marketing-choices-stand-win-business-205044




source https://jessicaevieblog.wordpress.com/2017/01/31/smbs-are-overwhelmed-with-digital-marketing-choices-how-to-stand-out-and-win-their-business/

Walmart targets Amazon Prime with free two-day shipping

Battle between retail giants continues as Walmart goes after Amazon Prime’s free shipping by offering it with no membership fee required.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/cn-XB8tiorY/walmart-targets-amazon-prime-free-two-day-shipping-205198




source https://jessicaevieblog.wordpress.com/2017/01/31/walmart-targets-amazon-prime-with-free-two-day-shipping/

Snapchat launches new Facebook-inspired ad technology platform

Snapchat has launched a bigger and better advertising platform that aims to grow revenues.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/Z1S8h32fd1M/snapchat-facebook-ad-platform-205192




source https://jessicaevieblog.wordpress.com/2017/01/31/snapchat-launches-new-facebook-inspired-ad-technology-platform/

Budweiser Super Bowl LI ad tells immigrant story of founder coming to America from Germany

The Anheuser-Busch brand says its Super Bowl commercial was inspired by its founder Adolphus Busch’s pursuit of the American Dream.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/EFQCX3nWU1w/budweiser-super-bowl-li-ad-tells-immigrant-story-founder-coming-america-germany-205165




source https://jessicaevieblog.wordpress.com/2017/01/31/budweiser-super-bowl-li-ad-tells-immigrant-story-of-founder-coming-to-america-from-germany/

Super Bowl LI advertisers: Here are the brands gearing up for game day

New updates to the list include spots from Wendy’s, Tide and Budweiser – and social posts announcing campaigns from BAI and T-Mobile.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/SIDL35ztH-0/super-bowl-li-advertisers-brands-gearing-game-day-203234




source https://jessicaevieblog.wordpress.com/2017/01/31/super-bowl-li-advertisers-here-are-the-brands-gearing-up-for-game-day-3/

How martech has made ABM-at-scale possible

Account-based marketing uses spears instead of marketing’s traditional wide nets to get new customers, and now tech is enabling armies of spears.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/k-e5XQNn0JE/martech-made-abm-scale-possible-205038




source https://jessicaevieblog.wordpress.com/2017/01/31/how-martech-has-made-abm-at-scale-possible/

The 3 challenges all social CMI professionals face (and how to overcome them)

As the role of the social consumer market insights professional becomes ever more vital to organizations, contributor Will McInnes takes a look at the hurdles they face and how to successfully deal with them.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/kB7_ysmWxsM/three-challenges-social-cmi-professionals-face-overcome-202847




source https://jessicaevieblog.wordpress.com/2017/01/31/the-3-challenges-all-social-cmi-professionals-face-and-how-to-overcome-them/

Sizmek’s dynamically assembled ad serving now includes audience segments from DMPs

The new Data Hub can also utilize previous ad history, such as ads already viewed from a specific advertiser.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/2ZODsNfIhoM/sizmeks-dynamically-assembled-ad-serving-now-includes-audience-segments-dmps-205062




source https://jessicaevieblog.wordpress.com/2017/01/31/sizmeks-dynamically-assembled-ad-serving-now-includes-audience-segments-from-dmps/