Tuesday 31 May 2016

From the Editor’s Desk: The not-so-instant setup for Facebook’s Instant Articles

In this month’s column, we talk about the ongoing challenges of getting approved to publish via Facebook Instant Articles — many of which are caused by Facebook’s own plugin.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/E4Xg9NDdkBU/editors-desk-not-instant-setup-facebooks-instant-articles-179249




source https://jessicaevieblog.wordpress.com/2016/05/31/from-the-editors-desk-the-not-so-instant-setup-for-facebooks-instant-articles/

Seeking to limit “viral hate speech,” EU and social sites announce Code of Conduct

The European Commission, Facebook, Google (YouTube), Twitter and Microsoft have announced a “Code of Conduct” governing “illegal hate speech” online in the EU. Earlier today, the various involved entities issued a statement explaining the new framework: In order to prevent…

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/MoGSU-nEdbc/seeking-limit-viral-hate-speech-eu-social-sites-announce-code-conduct-179233




source https://jessicaevieblog.wordpress.com/2016/05/31/seeking-to-limit-viral-hate-speech-eu-and-social-sites-announce-code-of-conduct/

Marketing Day: Instagram tools, Marketo private & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/xHwv8Ol3quU/marketing-day-instagram-tools-marketo-private-179224




source https://jessicaevieblog.wordpress.com/2016/05/31/marketing-day-instagram-tools-marketo-private-more/

Official: Instagram adds business profiles, will tell brands how many times their organic posts are shown

Instagram’s new tools for brands with business profiles include a way to track posts’ impressions counts and break down follower bases.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/ugKSx6iRq8g/instagram-will-tell-brands-many-times-organic-posts-shown-179211




source https://jessicaevieblog.wordpress.com/2016/05/31/official-instagram-adds-business-profiles-will-tell-brands-how-many-times-their-organic-posts-are-shown/

7 essential Google Analytics reports every marketer must know

You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/1lQNVirV7GI/7-essential-google-analytics-reports-every-marketer-must-know-179093




source https://jessicaevieblog.wordpress.com/2016/05/31/7-essential-google-analytics-reports-every-marketer-must-know/

Share conversions and remarketing lists across paid search accounts

Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplicative tags.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/fMf3TjmjIAk/share-conversions-remarketing-lists-across-paid-search-accounts-178971




source https://jessicaevieblog.wordpress.com/2016/05/31/share-conversions-and-remarketing-lists-across-paid-search-accounts/

Brand queries: the AdWords performance illusion

If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you’re not alone. But columnist Tim Mayer contends you’re being shortsighted.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/Kh_nNt_DHbk/brand-queries-adwords-performance-illusion-179016




source https://jessicaevieblog.wordpress.com/2016/05/31/brand-queries-the-adwords-performance-illusion/

Marketo goes private so it can concentrate on its platform’s future

The acquisition by a tech-focused private equity firm gives the marketing automation provider the flexibility to reinvent its platform for enterprises.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/zlRqVEVYG74/marketo-goes-private-positioning-concentrate-future-179186




source https://jessicaevieblog.wordpress.com/2016/05/31/marketo-goes-private-so-it-can-concentrate-on-its-platforms-future/

The 7 habits of highly effective digital marketers: agile skill sets

Are you an agile marketer? Jim Yu discusses the convergence of digital marketing disciplines and the hybrid skills that you’ll need to thrive.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/GHD8WdMiQCM/7-habits-highly-effective-digital-marketers-agile-skillsets-178376




source https://jessicaevieblog.wordpress.com/2016/05/31/the-7-habits-of-highly-effective-digital-marketers-agile-skill-sets/

Efficiency and arbitrage: two strategies to own performance marketing

In an increasingly efficient world, what works today won’t work tomorrow. So what should marketers do? Columnist David Rodnitzky discusses some key tactics.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/58HHfk74i88/efficiency-arbitrage-two-strategies-performance-marketing-178328




source https://jessicaevieblog.wordpress.com/2016/05/31/efficiency-and-arbitrage-two-strategies-to-own-performance-marketing/