US Presidential election data: searcher intent vs. demographic polling

Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.

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From http://feeds.marketingland.com/~r/mktingland/~3/2mrrsfDkg0w/us-presidential-election-data-searcher-intent-vs-demographic-polling-198879

source https://jessicaevieblog.wordpress.com/2016/11/24/us-presidential-election-data-searcher-intent-vs-demographic-polling/