Wednesday 12 April 2017

Shrewd Burger King ad tries to hijack Google Home, delivers earned media home run

Ad effect is short-lived but gets massive secondary exposure because of novelty.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/PAzEbRh16IQ/shrewd-burger-king-ad-tries-hijack-google-home-delivers-earned-media-home-run-211934




source https://jessicaevieblog.wordpress.com/2017/04/13/shrewd-burger-king-ad-tries-to-hijack-google-home-delivers-earned-media-home-run/

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