Facebook adopts header bidding to make its ad network more competitive with Google’s

By Facebook adopting header bidding, publishers will get a better look at which ad network can get them a better deal.

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From http://feeds.marketingland.com/~r/mktingland/~3/ZG_0162Q9rs/facebook-adopts-header-bidding-make-ad-network-competitive-googles-209926

source https://jessicaevieblog.wordpress.com/2017/03/22/facebook-adopts-header-bidding-to-make-its-ad-network-more-competitive-with-googles/