Saturday 11 March 2017

Making complementary media strategies work: The recipe for cross-channel attribution

Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin O’Reilly discusses how attribution is the key to achieving this alignment.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/LFVTfCCBD5Y/making-complementary-media-strategies-work-recipe-cross-channel-attribution-2-208721




source https://jessicaevieblog.wordpress.com/2017/03/11/making-complementary-media-strategies-work-the-recipe-for-cross-channel-attribution/

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