There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be […]
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From http://feeds.marketingland.com/~r/mktingland/~3/o5MlrWloacU/what-is-brand-marketing-208707
source https://jessicaevieblog.wordpress.com/2017/03/13/what-is-brand-marketing/
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