B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew…
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From http://feeds.marketingland.com/~r/mktingland/~3/HHjfKkrCUY4/what-is-customer-marketing-208892
source https://jessicaevieblog.wordpress.com/2017/03/20/what-is-customer-marketing/
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