Elon Musk and the rise of the social executive

What can marketers learn from Elon Musk’s rabid following on Twitter? Columnist Chris Kerns dives into his Twitter feed to discover key tactics from his social activity.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/Xu6Cj-RshJc/elon-musk-rise-social-executive-186059

source https://jessicaevieblog.wordpress.com/2016/08/01/elon-musk-and-the-rise-of-the-social-executive/

Report: 93 percent of US baseball stadiums have deployed beacons

Sports teams that have deployed beacons and proximity technologies have seen an ROI as big as 40X in incremental revenue.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/g65Yna5JjvA/report-93-percent-us-baseball-stadiums-deployed-beacons-186677

source https://jessicaevieblog.wordpress.com/2016/08/01/report-93-percent-of-us-baseball-stadiums-have-deployed-beacons/

The path to one-to-one content marketing

How do you create content that’s tailored to individual customers? Columnist Jose Cebrian outlines the steps for developing content that can be applied to a people-based marketing strategy.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/F5BQd61fLwM/nature-giving-left-brain-competencies-183503

source https://jessicaevieblog.wordpress.com/2016/08/01/the-path-to-one-to-one-content-marketing/

7 ways to get to know your audience better

Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/wrGsG3R7AYI/7-ways-get-know-audience-better-181862

source https://jessicaevieblog.wordpress.com/2016/08/01/7-ways-to-get-to-know-your-audience-better/

The secret to intelligent growth: Know your customers

How do you keep your customers coming back? By gathering meaningful insights about them. Columnist Jordan Elkind outlines three ways to use customer intelligence to increase retention.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/_WfMojt5rzA/secret-intelligent-growth-186071

source https://jessicaevieblog.wordpress.com/2016/08/01/the-secret-to-intelligent-growth-know-your-customers/

MarTech Today: Monotype buys Olapic, the Intent Lab opens & more

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Why type provider Monotype bought UGC platform Olapic Jul 29, 2016 by Barry Levine According to the Monotype CEO, his company will now have one more…

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/eUizjEVVwJY/martech-today-monotype-buys-olapic-intent-lab-opens-186654

source https://jessicaevieblog.wordpress.com/2016/08/01/martech-today-monotype-buys-olapic-the-intent-lab-opens-more/

4 Post-Conversion Autoresponder Tactics to Keep Your Leads Alive by @@iconiContent

Bring your leads back from the dead with an engaging autoresponder. Aaron Orendorff shares four post-conversion tactics to do that.

The post 4 Post-Conversion Autoresponder Tactics to Keep Your Leads Alive by @@iconiContent appeared first on Search Engine Journal.

From http://tracking.feedpress.it/link/13962/4023354

source https://jessicaevieblog.wordpress.com/2016/08/01/4-post-conversion-autoresponder-tactics-to-keep-your-leads-alive-by-iconicontent/