Facebook to sunset FBX desktop retargeting in favor of mobile capabilities

The once powerful FBX has seen its influence wane with the release of Custom Audiences and Dynamic Ads.

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From http://feeds.marketingland.com/~r/mktingland/~3/43YjpnO_oCk/facebook-sunset-fbx-desktop-retargeting-favor-mobile-capabilities-178703

source https://jessicaevieblog.wordpress.com/2016/05/26/facebook-to-sunset-fbx-desktop-retargeting-in-favor-of-mobile-capabilities/