Instagram is giving brands a boost with data-rich features and the ability to promote visuals, among other things.
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From http://feeds.marketingland.com/~r/mktingland/~3/ljY2aDw26Vw/instagram-business-features-178543
source https://jessicaevieblog.wordpress.com/2016/05/25/instagram-building-business-features-to-enhance-the-brand-experience/
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