ROI beyond likes and shares: 5 ways calls validate social ad spending

How do you accurately determine your social ad spend ROI? Columnist Andrew Osmak discusses the benefits of using call tracking to measure your success.

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From http://feeds.marketingland.com/~r/mktingland/~3/B4P8NaQLRXw/roi-beyond-likes-shares-5-ways-calls-validate-social-ad-spending-177471

source https://jessicaevieblog.wordpress.com/2016/05/23/roi-beyond-likes-and-shares-5-ways-calls-validate-social-ad-spending/