Study shows mobile users’ ad ambivalence, resistance to push notifications

Roughly 62 percent of survey respondents never want push notifications or want them less than once per month, even from their “favorite brands.”

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From http://feeds.marketingland.com/~r/mktingland/~3/tBrKUd7sTQQ/study-shows-mobile-users-ad-ambivalence-resistance-push-notifications-178214

source https://jessicaevieblog.wordpress.com/2016/05/24/study-shows-mobile-users-ad-ambivalence-resistance-to-push-notifications/