It’s SEO that may lead traffic to the site and help it reach a higher position on SERPs, but it’s UX that will determine whether the traffic can be maintained and converted into the set goals.
from http://www.youtube.com/watch?v=BHJ6xNGipgo
From http://kateninablog.tumblr.com/post/145016017224
source https://jessicaevieblog.wordpress.com/2016/05/27/manage-your-site-without-affecting-your-analytics-2/
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