How do you improve your open and click rates? Columnist Michael Litt explains why personalization and video are a winning combination for your email marketing strategy.
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From http://feeds.marketingland.com/~r/mktingland/~3/s-0G8A5aFGo/time-get-personal-175529
source https://jessicaevieblog.wordpress.com/2016/05/23/its-time-to-get-personal-with-email/
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