Brands, creators wrestle with sound’s role in social videos

With Facebook advocating for audio-optional videos and Snapchat proving mobile viewers aren’t audio-averse, brands and creators revisit the role of sound.

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From http://feeds.marketingland.com/~r/mktingland/~3/ddetR-radY0/brands-creators-wrestle-sounds-role-social-videos-183137

source https://jessicaevieblog.wordpress.com/2016/07/06/brands-creators-wrestle-with-sounds-role-in-social-videos/