New insights on the customer decision journey

Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns.

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From http://feeds.marketingland.com/~r/mktingland/~3/z7NCpiLpT7A/new-insights-customer-decision-journey-185381

source https://jessicaevieblog.wordpress.com/2016/07/22/new-insights-on-the-customer-decision-journey/