Columnist Lewis Gersh says it’s time to stop thinking of different marketing channels in isolation and focus on crafting a more integrated approach that gives consumers a complete and balanced marketing breakfast.
Please visit Marketing Land for the full article.
From http://feeds.marketingland.com/~r/mktingland/~3/RJDzv2ti3Ac/mix-match-marketing-184534
source https://jessicaevieblog.wordpress.com/2016/07/22/why-mix-and-match-marketing-is-the-way-forward/
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