Eye-tracking study: Entire web ad needs to be on screen for at least 14 seconds to matter

New data shows that the current standard of ‘viewability’ — half the ad on-screen for a second — is far too low to have much value for advertisers.

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From http://feeds.marketingland.com/~r/mktingland/~3/Y5dh46B9AMM/eye-tracking-study-viewers-need-entire-web-ad-screen-least-14-seconds-matter-194057

source https://jessicaevieblog.wordpress.com/2016/10/07/eye-tracking-study-entire-web-ad-needs-to-be-on-screen-for-at-least-14-seconds-to-matter/